Ever wish you could tell what makes your fans tick...and more importantly click...?
At FanOne Marketing, we provide you with powerful digital marketing tools to track, analyze, and leverage your customers' ticketing data, online behavior, and marketing automation campaign response. This gives sports and entertainment organizations unprecedented insights into their fan and customer bases which results in more segmented data, more customized communication, and more revenue.
Are all of those separate products seamlessly integrated? Do your sales reps know what your customers are looking at, what your customers are clicking on, and what your customers are buying online?
FanOne Marketing begins each relationship with a strategic planning session to determine goals, strategies, and tactics. Data consolidation and integration is often the essential first step to each implementation and FanOne Marketing's experience makes this easy!
FanOne Marketing can help you integrate and build the data you need, analyze it for all it's worth, and provide the tactical tools to turn your online and print marketing campaigns into true 1:1 customer relationships. Having centralized data provides more than just organization -- you can run detailed reports on that information and develop communication strategies designed to:
FanOne Marketing can help integrate and bridge the information gap found between marketing automation systems and Sales Automation platforms, including Salesforce.com and MSCRM.
FanOne Marketing’s industry-specific implementation of Salesforce.com enables sports and entertainment organizations the ability to maintain and update information on past ticket purchasers, prioritize and score customers, and evaluate the effectiveness of marketing campaigns. FanOne Marketing activates advanced customizations within Salesforce.com, and offers strategic direction that empowers organizations to deploy more seamlessly integrated and immersive sales and ticket renewal programs, with minimal resources and maintenance.
FanOne Marketing’s Salesforce.com deployment integrates ticketing system data and customer history enabling you to calculate each person’s life-time value and pinpoint best individuals to target first. The solution also manages season ticket holder benefits, tracks issues and records customer communications, monitors website visits, and can integrate with marketing automation technology.
FanOne Marketing will help you capture a 360 degree view of each and every person in your database. You'll know which events they've attended, what website pages they are visiting, and which marketing campaigns they are responding to. With FanOne Marketing, you'll be able to act on this information automatically with customized messaging. The offers, images, and information each fan receives are unique to that individual -- all automated and without additional resources.