FanOne Marketing specializes in consulting and implementation of marketing automation and CRM systems for the sports and entertainment industry.
FanOne Marketing's solution integrates ticketing data, online behavior, and consumer response with sales and marketing campaigns. These features provide organizations with greater insight into their fan base and allow for deeply segmented and customized communications. The technology provides organizations with the ability to create automated, rules-based, multi-touch, multi-channel marketing campaigns based on individual consumer actions.
FanOneMarketing's industry-specific implementation of Salesforce.com enables sports and entertainment organizations the ability to maintain and update information on past ticket purchasers, prioritize and score customers, and evaluate the effectiveness of marketing campaigns. FanOne Marketing activates advanced customizations within Salesforce.com and offers strategic direction that empowers organizations to deploy more seamlessly integrated and immersive sales and ticket renewal programs, with minimal resources and maintenance.