At FanOne, we work with clients to develop several campaigns centered on new customer acquisition.  Through a combination of tactics and offers, we have had great success in achieving this goal for our clients.  Below is an example of how we leveraged a popular technology service, iTunes, to help our client, the John Labatt Centre.

Case Study: iTunes Emails for Artist Songs and Set List have 50% Open Rates, Drive Revenue, and Capture New Fan Info

Goal

Communicate with ticket purchasers about upcoming and recent shows to improve relationships and retention,  drive revenue and stimulate refer a friend activity.

Solution

FanOne helped a venue client develop emails with links to artist songs and/or the concert setlist to send to ticket purchasers for that show.

• Very targeted email list of show ticket purchasers
• Direct links to iTunes that generates revenue from direct sales via the iTunes Affiliate program
• Refer A Friend Links
• Sidebar promoting similar upcoming shows at the venue

Results

• 50% open rates for Lenny Kravitz, Oasis, and Carrie Underwood concert emails
• Over 10% click-through rates
• Drove sales to upcoming shows
• Captured refer a friend data
• Future plans include promoting additional opt-ins for set list and song links at concerts via mobile SMS