No matter what kind of initiative FanOne develops with clients, we put metrics in place to accurately measure Return on Marketing Investment (ROMI).  During tough economic times, companies are especially accountable for their budgets; FanOne is committed to justifying every dollar spent.

Case Study: "Win Back" Campaign Produces Astounding 50:1 Marketing ROI

Goal

Capitalize on team’s recent playoff momentum to win back previous season ticket purchasers for next year’s season.

Solution

Targeting this group had been standard practice for this NBA team, but success was hard to come by. FanOne took a different approach, testing multiple channels and marketing automation methods including:

• Campaign consulting
• Targeted e-mail
• Direct mail
• Post cards
• Voice mail
• Automatic sales routing for follow-up calls

Highlights:

• The campaign generated 25+ new season ticket holders for $100,000 in revenue (doubling initial projections) - against only $2,000 in cost.
• Based on real-time reports, the team was able to tailor different responses based on activity.
• FanOne solution integrated and automated analysis, providing greater efficiency and more accurate metrics.