Digital fan marketing is the next frontier in sports and entertainment promotions, and FanOne is leading the way. We also firmly believe that an educated marketer is our best prospect. That's why we've posted these white papers about the latest thinking and next trends in the industry.

White Paper: Digital Body Language^TM

Purchasing in the "Web 2.0" world is driven by the fan, not the team. Your next customer will check out tickets, packages, merchandise and seat locations on your website long before your salespeople get involved - and then may be gone for good. But, progressive sports and entertainment marketers have learned how to decode their prospects' online behavior. This "Digital Body Language^TM" identifies buyers and reveals their intentions to salespeople...

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White Paper: The Hidden Game

Led by general manager Billy Beane, the Oakland A's revolutionized baseball using detailed statistical analysis to judge and predict player performance. Under legendary head coach Bill Walsh, the San Francisco 49ers pioneered a game-changing passing system known as the "West Coast Offense" that delivered repeat championships. On the playing field, smart and systematic approaches have produced remarkable success. Unfortunately, many of today's sports and entertainment marketers are still running an outdated "ground game." We've identified five critical challenges facing sports today...

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