White Papers and Webinars

White Paper: The Hidden Game

Led by General Manager Billy Beane, the Oakland A's revolutionized baseball using detailed statistical analysis to judge and predict player performance. Under legendary head coach Bill Walsh, the San Francisco 49ers pioneered a game-changing passing system known as the "West Coast Offense" that delivered repeat championships. On the playing field, smart and systematic approaches have produced remarkable success. Unfortunately, many of today's sports and entertainment marketers are still running an outdated "ground game." We've identified five critical challenges facing sports today...

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Webinar: Best Practices in Digital Fan Marketing

Join Kristin Hambelton, Vice President of Marketing for Neolane, for this informative webinar on best practices in digital fan marketing...

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White Paper: Pocono Raceway Drives Attendance With FanOne Marketing

Much has changed since Dr. Joe Mattioli left his dental practice in Philadelphia and migrated to a double-wide trailer in the middle of the Pocono Mountains over forty years ago to build the racetrack. When Pocono Raceway's CEO, Brandon Igdalsky, first went to work at the track at age 13, his most challenging task was picking up garbage: "Almost all of the tracks were family owned then and there wasn't the pressure that exists now to continuously attract sponsors. Even though we host two NASCAR weekend events out of the entire year, in June and August, this has, in recent times, become a year-round big business and we have to continually innovate to deliver the best fan experience." In order to drive ticket sales in a down economy, Pocono Raceway partnered with FanOne to...

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Webinar: Sports & Entertainment Marketing: Digital Case Studies and Social Media Integration That Works

Join Kristin Hambelton, Vice President of Marketing for Neolane, for this webinar profiling digitial case studies and social media integration...

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