Philadelphia Union

Philadelphia-Union_transparent-300x199.pngCASE STUDY: PHILADELPHIA UNION PROVIDED VALUE ADDED INFORMATION AND DEEPENED FAN RELATIONSHIPS WITH FANONE MARKETING PRE-EVENT AND POST-EVENT EMAIL TEMPLATES

 

Goal: Engage fans, deepen relationships, increase ticket sales, and generate additional sponsorship revenue

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Solution: FanOne Marketing created new pre-event and post-event email templates for the Union

The updated templates included:

    • Match previews
    • Event and venue details
    • The latest team news
    • Upcoming game schedules
    • Information and contact for group sales and special events
    • A sign-up link to team newsletters
    • Additional sponsorship banner space

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Highlights: More engaging, newly created templates were developed and automated to communicate with Philadelphia Union fans, on both a pre- and post-event basis. For example, all fans scheduled to attend a Saturday evening game were sent an automated pre-event email. This communication included game details, venue information, links to purchase additional tickets, and valuable sponsorship space. The new templates not only increased potential sponsorship revenue, but also provided fans with additional information and resources, which ultimately led to an increase in game related sales.