Oakland Raiders

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 CASE STUDY: OAKLAND RAIDERS DOUBLED ONLINE RENEWALS WITH A FANONE MARKETING SEASON TICKET HOLDER RENEWAL CAMPAIGN

 

Goal: Increase Oakland Raiders season ticket holder renewals

Solution: FanOne Marketing developed a personalized website campaign (PURL) targeting existing season ticket holders

The Oakland Raiders personalized website campaign included:

  • Personalization
  • Email
  • Surveys
  • Bonus with early response
  • Direct link to account login
  • Upgrade options and incentives
  • Add to Outlook reminder

Highlights:

  • Doubled online season ticket holder renewals
  • Reduced Oakland Raiders print and mailing costs
  • Provided additional customization oppportunities and flexibility
  • Improved organizational efficiency