FanOne Marketing provides sports and entertainment organizations with powerful digital marketing & campaign management technology coupled with industry-specific services designed to maximize ticket sales. The FanOne Marketing suite of tools centralizes data so that information can be easily accessed and segmented to deploy highly personalized communications that heighten fan engagement and drive revenue.
FanOne Marketing's solution integrates ticketing data, online behavior, and consumer response with sales and marketing campaigns. These features provide organizations with greater insight into their fan base and allow for deeply segmented and customized communications. The technology provides sports and entertainment organizations with the ability to create automated, rules-based, multi-touch, multi-channel marketing campaigns based on individual consumer actions.
For example, FanOne Marketing can track when a consumer visits a website or opens an email, what exactly they viewed, and how often they viewed it. Based on fans' particular behavior, in addition to previous purchases, the technology then triggers a pre-defined sales campaign that can include print, e-mail, surveys, and/or SMS.
FanOne Marketing provides unprecedented visibility into fan behavior. With our measurable and automated approach, your organization can save time and resources while generating more qualified leads and more revenue.
Each member of the FanOne Marketing team has led marketing initiatives for a range of sports and entertainment institutions and fully understands the unique challenges you face. Plus, FanOne Marketing has hand-selected the top technical and marketing partners in the industry. This assures you of leading-edge, best-of-breed technologies and feasible, strategically driven thinking on every project.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA's Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne Marketing, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising, and marketing technology solutions.